How to be an amazing client!

October 1, 2016

It can get frustrating for both the client and designer when the designs needed do not come easy. 

 

There's a range of reasons for this but more often than not it is due to the designer and client not being on the same page. Perhaps the goal and styling wasn't identified properly in the first place. Perhaps the client really isn't sure what they want, which is making the process harder. Perhaps the designer is interpreting the client's ideas wrong?

 

The list goes on and on.

 

The good news is there are a few simple steps that you, as the client, can do to help avoid this creative block:

  • First up, collect sources of inspiration, from images to text, from the internet to magazines that reflect elements that you want to see in your own design. Once you have collected yourself a resource file, go through it and find approximately 10 images that you think reflect the design you want to see. This last bit is important as if you give your designer too much information it can be hard coming up with specific ideas that you will like.

    This method is one of the quickest and easiest ways to put you and your designer on the same page, especially for style.

    You can finish this step off by pointing out any specific ideas you had about your resources, for example if you love the font, make sure you tell your designer this.

    Just a quick side note, please remember, your designer can not completely copy someone else's design as this would be copyright infringement but they can use elements to make up your own unique design.
     

  • If this resource finding have given you have a clear idea of what you would like to see in your design, try drawing it down roughly and sending it to your designer. It may just be a layout but this is a great way to help your designer bring your ideas to life.

    Please note, this is not a necessary step, just a useful idea.
     

  • The second step to helping streamline your design project is having a list of constraints that you do or do not want to see in your design. What are constraints? They are specific things you want (or don't want) in your design. It could be a font style, an image, colours you want used in your design or any important pieces of information that are crucial to your project.
     

  • Lastly, be willing to listen. You hired a designer who is likely qualified and has some experience in the field of design. This means when they want you to consider something about your design they are trying to help you out to ensure you get the best response from your visual communication. Not all advice will be helpful, but listening and discussing ideas can do the world of good for your design project.
     

Hopefully, these few tips will help make your next design experience almost stress free!

 

Stay Creative,

 



 

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